The idea is to let a text scroll over the LED dot-matrix displays.
The scanning goes as follows, first set the rows data on the 7 rows e.g. 1010010, then activate (0 or 1 -> depends on which type CA = common cathode, or CC = common anode) the first column, now these LEDs (dots) will lit, wait 5 msec, then switch the column off, now load the next rows data, and set the second column on, wait 5 msecs again, and switch it off again, if you repeat this sequence very fast, you will see the data (character data) appear on the display (refresh frequency 40 – 70Hz is ok, don’t take twice or half the artificial light-frequency of 50/60 Hz) The rows data comes e.g. from the EEPROM or flash memory of the AVR, you can also take an external EEPROM/flash IC, the ATtiny2313 has 128 bytes EEPROM and 2k of flash memory, what you can do is put the character data (ASCII) into the flash memory.
Article by Rob’s ElectroSoft aka RES at http://home.wanadoo.nl/electro1/avr/index.htm
Visit Here for more.